SEO- Fundamental and its Future in 2024

Do you want your website to appear on the top or on the first page when someone googles something? So, the process of achieving this goal is called SEO. SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results.

History of search engines

Back then, as the Internet was becoming popular, web owners/businessman created their own websites, but these websites were unknown to the users as they were in large numbers. So, to solve this problem, web directories were introduced and websites were arranged/stored in these directories category-wise. But as time passed, website numbers increased rapidly and web directories were unable to hold them, so search engines were introduced where a user comes and searches his query and selects his desired website. Everyone thinks GOOGLE was the 1^st search engine but unfortunately, it’s not true. YAHOO was the 1^st search engine. GOOGLE search engine was introduced much later but now more than 70% of users use google for their query

How does the google search engine work?

Let us suppose you have three servants. You will task the first servant to take all the books and put them in the hall. Then you will tell the second servant to arrange the books category-wise. Lastly, you will tell the third servant to bring the desired book to me. As the books were arranged properly in categories, the servant brings the book in no time. The search engine also works in the same way. The 1^st step in which books are kept in the hall is called crawling i.e. all the websites/data inside the website is crawled and kept on Google’s local server. In the next step, all the data inside the local server is arranged into categories. This step is called indexing. Lastly, when the user comes and searches for his query, google uses its ranking algorithms to display the result on SERP (search engine result page is the page where google displays its result).

Crawling–> indexing–>displaying result.

Here one thing should be kept in mind search engines operate/function on algorithms provided by respective search engines

What are the different types of optimization?

There are 3 types of optimization or you can say there are three practices you have to perform for SEO.

1. On-page SEO

2. Off-page SEO

3. Technical SEO

On-page SEO contains the process of optimization of visible content and the HTML source code.

Off-page SEO contains the process of backlinking

Technical SEO includes crawling, indexing, rendering and website structure(navigation).

Is there any difference between On-page SEO and Technical SEO?

People often say that On-page SEO and technical SEO are the same, but that’s not the case. On-page SEO focuses on the page while technical SEO focuses on the complete website

 What are some important factors/tips for performing SEO?

1.       Structure of content should be optimized and logical

2.       Keywords should be in the title

3.       Keywords should be the in description

4.       Header tags should be optimized

5.       Images should be optimized

6.       Internal linking should be implemented

7.       Implementation of schema

8.       URLs should be optimized

10.     Check the crawling-related issues in the Google search console.

11.     XML site maps must be included

12.     Robots.txt must be included

13.     Website must be mobile-friendly

14.     Canonical tags must be included

15.     Optimize your 404 pages

16.     Add SSL certificate

17.     Website speed should be fast

Future of SEO in 2024

SEO is an ever-evolving field, and businesses need to stay up to date with the latest trends and best practices if they want to remain competitive. In 2024, SEO will continue to be a critical component of any digital marketing strategy. Businesses will need to focus on creating content that is optimized for both search engines and users, as well as developing strategies that target their specific audience. Additionally, they’ll need to keep an eye on emerging technologies such as voice search and artificial intelligence so they can adjust their SEO strategies accordingly.