Youtube SEO – Tips & Tricks for Beginners in 2024

Why Youtube?

YouTube is a video-sharing website that allows users to upload, watch, and share videos. It was founded in 2005 and has since grown to become one of the internet’s most popular sites. YouTube reported having over 2 billion monthly active users worldwide as of May 2021. This places YouTube as the world’s second most visited website, trailing only Google. One of the most significant advantages of YouTube is the vast amount of content available, which ranges from educational videos to entertainment and music. It is also an excellent platform for creators to showcase their work and reach a large audience. YouTube’s algorithm and recommendation system also assist users in discovering new content that may be of interest to them. It is a free service that is available to anyone with an internet connection.

What’s Youtube SEO?

SEO stands for search engine optimization, which is a set of practices designed to improve the appearance and positioning of web pages in organic search results. But for YouTube, instead of web pages, we try to optimize our videos. YouTube SEO is the practice of optimizing YouTube videos on the YouTube platform to increase visibility and ranking in search results. Good and effective YouTube SEO can enhance traffic and engagement rates, which can therefore result in more subscribers and money for video producers.

How to optimize your Youtube Channel for SEO?

For beginners, it is important that before optimising your video, first youtube channel must be optimised To optimize a YouTube channel for SEO, here are some key steps to follow:

1. Keyword research: Find the most relevant and most searched terms for your niche by conducting keyword research.
2. Increase audience interaction: To increase engagement metrics, encourage viewers to like, comment on, and share your videos.
3. Create playlist: Create playlists to organise your videos and increase user engagement and watch time.
4. Post regularly: Consistency is key. Posting new videos regularly will keep your subscribers engaged and attract new viewers to your channel.

Tips for beginners to optimise video on Youtube:

Several key steps are involved in optimising your video for ranking on youtube, some of the tips involve:

1. Keyword Research: Conduct keyword research before creating your video to identify the most relevant and popular keywords related to your topic. This will assist you in creating content that is relevant to what people are looking for.
2. Title: As your video title is the first thing viewers will see, make it catchy(attractive) and include your primary keyword. Keep it short and expressive.
3. Description: Include relevant keywords in your video description to provide more information about your content. Aim for a minimum of 250 words. Use natural and simple language.
4. Tags: Use relevant tags to help YouTube understand the topic of your video. Include broad as well as specific tags, and make sure they are relevant to your content.
5. Thumbnail: The thumbnail for your video should be visually appealing and convey to viewers what to expect from your content.
6. Engagement: Encourage viewer interaction by asking questions, including calls to action, and responding to comments.
7. Quality: Make sure your video is of high quality and adds value to your viewers. This will contribute to an increase in watch time and engagement.
8. Promotion: To increase viewership and drive traffic to your video, share it on social media and other relevant platforms.

Do’s and don’ts while doing SEO on YouTube:

When optimizing your YouTube channel or video for SEO, there are certain things to watch and not to watch:

Do’s:

1. Measure viewer engagement by keeping an eye on metrics like likes, comments, and shares.
2. High-quality videos with good lighting, sound, and visuals tend to outperform low-quality videos.
3. Make sure your channel and videos are mobile-friendly and easy to navigate.

Don’ts:

1. Avoid keyword stuffing in your video metadata, as this can harm your ranking and credibility.
2. Misleading titles: Avoid using titles or descriptions that misrepresent the content of your video.
3. Low-quality videos: Low-quality videos can lower your ranking and turn off viewers.

Conclusion:

YouTube is one of the most popular video streaming platforms in the world. Optimising YouTube videos for SEO can boost your visibility and reach potential customers who are searching for content related to your business. You should keep in mind that creating a great YouTube channel and then optimising your videos, requires time and effort, but by using these suggestions, you can raise your chances of success.