Which is Better for Your Business in 2024: Google Ads OR Facebook Ads

There are two big dogs on the block when it comes to digital advertising ie Google Ads and Facebook Ads. Both are each other’s trade-offs so the choice between them can be a bit difficult. In this blog, I will discuss Google Ads and Facebook ads in-depth, their main characteristics, and which one you should choose for your business.

Google Ads

Google set up an online advertising network known as Google Ads (Previously called Google AdWords) Businesses can create ads on Google search results pages, YouTube and other properties across the web that participate in Google Display Network.

1. Set up a Google Ads account: Creating an Ad profile is the only way to advertise on Google. You will be asked to create an account on the website where also you must provide some basic information on your business.
2. Create a campaign: After you set up an account with the platform, then make your way to creating a campaign by selecting what type of ad and how much money you want to spend on it.
3. Create an ad: Once the campaign is configured, you are required to generate an ad This includes things like selecting your ad format, writing ad copy and adding in images or other media for the actual advertisement itself.
4. Launch your campaign: After you create an ad, a campaign is where you’ll run it so that the people who see your ads are all potential customers.

Facebook Ads

What are Facebook Ads?

To keep this in mind for earning profit, Facebook itself has designed a digital promotional platform such as Facebook Ads. It enables businesses to create and show advertisements on the Facebook platform, including Instagram, Messenger, and additionally Audience Network.

1. Create a Facebook Ads account: To start with, you have to create an account in the ads section of your Facebook at https://www.facebook.com/adsmanager.
2. Create a campaign: After you create an account, you will be able to start with the process of creating a campaign; choose which kind of ad you want and select your budget & targeting.
3. Create an ad: After having set up your campaign, now time to create the ad. That includes which format of your ad you pick, what the copy of your ad says and which images or other media are included to complement your ads.
4. Launch your campaign:  After you have created your ad, you can launch it as a campaign which basically shows this on other people’s profiles.

Google Ads vs. Facebook Ads

How do they compare?

1. Targeting choices: Google Ads gives you many ways to target your advertisements, including keyword targeting, location-based and device targeted. Same as Facebook Ads with demographic targeting and interest targeting.
2. Ad formats: There are numerous forms of ads that Google advertisements offer like search ads, display advertisements (banners), video ads and shopping Advertisements. Facebook Ads also has a huge number of ad formats such as Image ads, Video ads, Carousel ads, and Collections.
3. Price: The costs to advertise on Google Ads and Facebook Ads are different depending on industries, competitors and other inside conditions. Google Ads, in general, has a high cost per click (CPC) because of the competitiveness of keywords. FB Ads are generally cheaper per click, FB ads will typically need a higher budget to reach more people. As you already know, both campaigns are budgetable and the way that restricts your expenses has to do in large part with how much of an advertising advantage can be built by ignoring a fundamental principle. With a few tweaks and optimizations in your campaigns, you can reach the right audiences to get exactly what results you want with a higher return on investment.
4. Reach: Google Ads can target consumers who are actively searching for your product or service, while on Facebook Ads, the users that may not be in search mode but based on their demographics /interests/behaviours might want what you sell.
5. Location: Google Ads will show your ads on Google search results, YouTube and websites in the Google Display Network. Facebook Ads lets you advertise on Facebook, Instagram, Messenger and Audience Network.
6. Performance tracking: Google Ads and Facebook ads are known for their excellent performance tracking abilities thus you can evaluate how well your campaigns are doing, and what needs to be changed.

Which is Better for Your Business?

Factors to Consider

Each one has different options and purposes, but which one you should use depends on your business needs as well as objectives. Here are some factors to consider:

1. Type of business:  Depending on the nature of business, Google Ads could work well for some type of business, or on the contrary Facebook ads might show better results. For example, A B2B software company’s best bet might be Google Ads, while a larger consumer brand in the clothing space may profit more from Facebook Ads.
2. Budget: Another factor for Google Ads vs Facebook ads is the budget, although both platforms offer a variety of flexible funding options determined by your industry and how competitive it can be with cost per click. The best practice is to set a sensible campaign-level budget aligned with your KPIs, and track/optimise spend during the duration of your campaigns.
3. Audience: Think about who and where your target audience belongs to or where they are frequently online. If your target audience is active on Facebook & Instagram, then it can make sense to go with FB Ads. You should most likely use Google Ads if your target audience is already actively looking for what you sell on a search engine.
4. Goals of your marketing: Figure out what you will build after running the ad campaign. If you want to increase the visibility of your brand and reach more people, then Facebook Ads is recommended. If you are looking to generate more website traffic or leads than Google Ads could be a great option.

Conclusion

Making the Right Choice

Google Ads and Facebook Ads both offer advantages for online brand promotion. The decision between the two will hinge on your matched business objectives, target audience and financial resources. Taking these factors into effect and testing with both platforms, you can then realise which one aligns the best for your business. Be sure to track your campaigns and fine-tune them as needed for the best results.